Social Media Campaign

ADPR 5320 Graphic Communications

Designing for the Web is one of the most common activities for a graphic designer working in Advertising or Public Relations. This project was an opportunity to show my understanding of how to design for social media platforms and how to extend the visual language of a campaign from one deliverable piece to another through Photoshop.

Facebook Banner

The Ronald McDonald House is an independent American nonprofit organization whose stated mission is to create, find, and support programs that directly improve the health and well-being of children. It is also Alpha Delta Pi’s national philanthropy. This Facebook banner is aimed to promote ADPI’s virtual 5k on Saturday, May 2nd which will raise money for the Ronald McDonald House children and families.

 

Instagram Post

This Instagram post coincides with the Facebook banner to promote UGA ADPi’s virtual 5k. Created in Photoshop, it uses contrast to immediately draw the viewer’s attention to the name and date of the event. The repetition of the two contrasting typefaces also helps to unify the page.

The audience of this social media campaign would be the friends and family members of UGA ADPI’s as well as families involved with the Ronald McDonald House. The goal of the campaign is to generate awareness for the event and increase the number of signups.