Class Winner: Voted ‘Best Case Study’ by Class
JOUR 5640 Business of News
Project Description: For our final project in Business of News, we were tasked with creating an interactive case study about a media company and its strategy. In doing so, we had to explain if news coverage is a vital part of our assigned company’s strategy. The purpose of this case study was to determine if the company’s chance for success is good based on its strategy and its tactics for executing the strategy. In other words, is the company a good investment or no? We had to answer that question and explain the rationale behind our positive or negative recommendation. Each student completed peer and self reviews and voted on all the case studies to determine the class winner.